ABOUT THE PROJECT
JK Paper and Daakroom together designed an engaging campaign, encouraging kids to write letters to their parents. In an age where letter writing is fading, this initiative aims to revive the art, fostering an appreciation for the intangible value of letters. Moreover, it champions sustainability by promoting the use of paper, inspiring children to express themselves creatively while nurturing a deeper connection with their loved ones.
ABOUT JK PAPER
JK Paper is a leading Paper Manufacturing Companies / Mills in India, which offers a wide array of Paper products and Premium Packaging Board. It passionately believes in Environment and Safety and has been introducing cleaner and environment-friendly technologies. JK Paper Mills has been adjudged as the ‘Greenest Paper Mills in India’. Their ‘Farm Forestry Development Program’, started in 1991, has created employment and livelihood opportunities for a significant number of people even as the company sources its raw material requirement from the farm forestry on low-productive land. Through its R&D work, they have developed a large number of improved varieties. These provide 2-3 times higher yield as compared to traditional seed route plantations. Click Here to know more.
ABOUT DAAKROOM
Daakroom is a cultural enterprise committed to reviving the tradition of handwritten communication. Through innovative events, collaborations, campaigns, and workshops, Daakroom strives to nurture meaningful relationships and advocate for a digital detox culture. The name, derived from the Hindi word ‘Daak’ meaning ‘post’, reflects our focus on embracing authentic connections through the power of the pen. Daakroom offers distinctive and immersive experiences aimed at inspiring individuals to rediscover the joy of personal communication. Click Here to know more.